An Investment and Loan Financing Decision Equilibrium in Supply Chain

A financing model for bank loan financing, equity and portfolio under the manufacturer's capital constraints is constructed, level consumers are discussed in green preference on pricing, input level, market demand products, selection strategies of methods. Finally, it verified by numerical analysis. Consumers' positively correlated with retail prices, wholesale prices investment efforts, transfer ratios acceptable to both parties financing; when not initial price, retailer's price negatively correlated, but efforts; greater interest rate, larger share ratio.